About us

A performance marketing partner, not a network.

NextGen Web Solutions was built by media buyers and call-centre operators who were tired of buying traffic they couldn't trust. We own our media, our funnels and our routing, so quality is engineered in from the first click.

Our story

Built on the buyer's side of the table.

Most lead vendors optimise to their own cost per lead. We started NextGen because we had sat on the other side, running sales floors and agencies that paid for volume and got little that converted. The fix was simple in principle and hard in practice: control every step between the ad and the phone call, and measure success by what happens after the transfer.

Today we run in-house media buying across search, social, native and video, build our own compliance-reviewed funnels for each vertical, and route calls and leads in real time to partners across the United States. Every source is scored against downstream results, contact rate, transfer rate, bound policies and enrolments, and cut when it stops performing.

We keep the team deliberately senior. The people who scope your programme are the people who buy the media and answer the phone when something needs changing.

What we stand for

Four principles behind every campaign.

Compliance first

TCPA-compliant consent, CMS-reviewed Medicare creative, Jornaya and TrustedForm on every web lead, licensed-agent-only routing where the vertical demands it.

Downstream metrics

We track what you track. If a source produces cheap calls that never bind, it goes, whatever it does to our own numbers.

Transparency

Call recordings, consent records and source-level reporting are available on request. There is no network layer hiding where traffic came from.

Senior people, always

No account-manager layer and no ticket queue. Decisions get made on the same call you raise them.

Why NextGen

Partners choose us because we get performance.

We think in the same metrics you do — contact rate, transfer rate, bound policies, enrolments — and we optimise toward them instead of dumping traffic and hoping.

  • Quality over volumeEvery source is scored against your downstream conversions and cut when it stops performing.
  • Full transparencyRecordings, consent records and source-level reporting available on request — nothing hidden behind a network.
  • Flexible programmesPay-per-call, per-lead, per-appointment or hybrid — structured around what your sales floor can absorb.
  • Senior people on your accountThe people who built the campaign stay on it. You'll always know who to call.
10M+Leads generated
2M+Calls delivered
60+Active partners
50States covered

What partners say

Results our partners talk about.

They track our downstream conversion, not just their own cost per call. When a source dips, it's gone before we even flag it.
Director of SalesMedicare call centre partner
We've worked with plenty of networks that dump traffic. NextGen builds the funnel with us and optimises to bound policies. That's the difference.
VP MarketingAuto insurance carrier partner
Consent, recordings and filters were sorted before launch. Compliance signed off in a week and we scaled the month after.
Head of AcquisitionFinal expense agency partner

Ready to scale your customer acquisition?

Tell us your vertical, states and volume targets. We'll come back with a programme, filters and a launch plan within two business days.

Get Started