Our approach

A repeatable process from launch to scale.

Every partnership runs the same four stages. The order matters: we never scale a campaign whose downstream numbers we haven't seen.

01

Discovery & targets

We map your licensing, states, hours of operation, filters and the unit economics that make a lead or call profitable for you.

  • Vertical, states and hours
  • Filters: duration, age, debt level, homeowner status
  • Target cost per acquisition and close-rate baseline
  • Integration: CRM, dialler, ping/post or call routing
02

Funnel & compliance build

Landing pages, consent language, call scripts and creative are built for the vertical and reviewed against TCPA, CMS and carrier requirements before launch.

  • Vertical-specific landing pages, quiz funnels and VSLs
  • TCPA consent language and Jornaya / TrustedForm on web leads
  • CMS-reviewed Medicare creative and scripts
  • Call routing rules and IVR screening
03

Controlled launch

Volume is ramped in stages with daily reporting. We track contact rate, transfer rate and close rate, not just cost per lead.

  • Capped daily volume in week one
  • Daily source-level reporting
  • Recordings and consent records on request
  • Filter tuning based on your feedback
04

Optimise & scale

Budget moves toward the sources and creatives that convert downstream. Once quality is proven, we open new channels and states to grow volume with you.

  • AI-assisted creative and bid optimisation
  • Source scoring against bound policies / enrolments
  • New channels, states and hours added in stages
  • Quarterly programme reviews

Programme types

Structured around what your sales floor can absorb.

Pay-per-call

Inbound calls and warm transfers, billed on qualified duration. Best for licensed-agent floors and call centres with live capacity.

Pay-per-lead

Exclusive or shared web leads posted in real time to your CRM or dialler, with consent records attached. Best for outbound teams.

Pay-per-appointment

Booked, confirmed appointments for home services and final expense. Best for field sales and installers.

Ready to scale your customer acquisition?

Tell us your vertical, states and volume targets. We'll come back with a programme, filters and a launch plan within two business days.

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